The Safest Place To Build your Brand

Hey Guys!

Guess what? I just finished the Habits Ebook that’s a part of 30 Epic Career Upgrades. It should be going up really soon on the site.

For now, I wanted to share the correct answer for yesterday’s quiz.

The correct answer for the safest place to build your personal brand is: Your Website.

Many of you were saying that LinkedIn was the safest place – but it’s a trick question. You see, you don’t own LinkedIn. You don’t own the platform – and that means you don’t set the rules.

Don’t get me wrong. I’m not saying that you should not be using LinkedIn at all for building your personal brand. I’m saying that you should build it on a property that you own – and that is usually a website.

In short, your website would be the home base of your personal brand. Another option for your home base is the email list you’re building. That’s another thing that is super powerful – and is a good option for you to build your home base.

LinkedIn, YouTube, Facebook – and all the other channels out there – they are your secondary channels – your outposts, if you will. You want to use them to drive traffic to your home base.

Simple enough?


Now, go ahead. Send me your questions on this space. I’m looking for questions to answer about personal branding and career upgrades.

I’ll get to them ASAP!

For now, this is Arvindh saying over and out.

P.s. I got some great fan mail for 30 Epic Career Upgrades. I’ll be sharing that tomorrow! If you wanna see the course, go to

About the author

Arvindh Sundar

I help working professionals find direction, take control and build an epic career using the power E.P.I.C Transformation. This is the content I have created to help others. I hope it's useful to you as well. If you like this and find it useful, join the community here.

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